Home sellers have different reasons for wanting to sell their own home. Most want to save money, some have had a bad experience with an agent. The reason is irrelevant. You can successfully sell your own home without using an agent when you incorporate basic marketing techniques into your sales process. It doesn’t matter what you are selling; homes, cars or fast food. There are three key principles to selling anything that certainly apply to selling your home.

There’s one thing you have to get right, or nothing else will matter. Take the time to thoroughly research your pricing. Overpriced homes get skipped over. You may think that buyers will negotiate with you, and they will if you are close, but only a very few will dare if you are too high. Agents will negotiate all day long, but in an owner to owner transaction, it’s different. Overprice your home, and you come across as unrealistic, and no one wants to waste their time negotiating with someone like that, so they move on to the next home, often without even calling, visiting the home or talking with the owner.

The second key principle in selling is exposure. A home buyer should see your advertising everywhere they are looking. In addition, your marketing needs to come across as professional. A hardware store fsbo sign and a plain ad with a bland photo will get you passed by. Agents spend big bucks on professional signage, quality advertising and professional staging and photos. When your marketing looks professional, you have the best chance of selling yourself and keeping the commission.

Have a good understanding of the local real estate market timing, it’s the third aspect of selling that you need to know. What is the local real estate market like? How many homes in your area and price range have sold in the last few months, and what is the average market time? You might as well be blindfolded without this crucial information. Without it, most by owner sellers don’t last more than a month before listing with an agent. If you don’t have an idea what to expect from your advertising, it’s easy to become discouraged.

You can get more in depth information on selling your home without an agent when you sign up and log in to ByOwnerUniversity.com Premium Content where there is more detailed information, including e-booklets, audio and video instruction. Avoid the mistakes that other by owner sellers make by reading the full color, nine page e-booklet on “Three Keys to Selling Your Own Home.” You’ll learn how to successfully market your home to buyers in today’s market.

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